Hisense 55U7G Review: U7G Series 4K Smart TV

The Hisense U7G series of TVs does not fall into the same price range as its predecessor, but it still provides outstanding performance and a plethora of features at a fair price. The 55U7G features exclusive ULED technology which  improve color, contrast, brightness, motion, and so forth.

SKU: HIS-U7G-TVS Category: Everything Else

The Hisense 55U7G Smart TV is perfect for Netflix, the big game, and wherever the real housewives are. The U7G, on the other hand, is designed for gamers. It incorporates our own ULED technologies, 4K resolution, Quantum Dot Color, Dolby Vision HDR, Full Array Local Dimming zones, and the Android TV operating system. In addition, Hisense included a 120Hz Native panel for smoother, more fluid animation, as well as HDMI 2.1, Variable Refresh Rate, and Auto Low Latency Mode for gaming that looks amazing, even if you suck. The U7G also features a peak brightness of up to 1,000 nits, which makes HDR ‘pop’ and ensures that the image is lighted regardless of how bright the room is. On paper, everything seems to be in order. Consider how much better it would seem on this television.

Wide Color Gamut Quantum Dots: See over one billion colours. Quantum Dot TVs create colors that are purer, richer, more bright, and more accurate than standard LED TVs. We may discuss how it works. But it’s a lot simpler to explain that it makes every day appear like July 4th.

Ultra Motion with a native refresh rate of 120Hz: Ultra Motion eliminates the digital ‘noise’ that may impact moving objects. Everything you see is crystal clear, whether it’s a bird, an aircraft, or the man of steel. Lines have become hazy. The 120Hz native refresh rate offers smoother gameplay with images that keep up with your play on this TV.

4K ULED: As good as 4K, but better. The Hisense 55U7G features our exclusive ULED technology. They improve color, contrast, brightness, motion, and so forth.

Dolby Vision and Dolby Atmos: Dolby Vision HDR image and Dolby Atmos sound are home cinema technologies. They create incredible realism that you can see and hear in each scenario.

IMAX Enhanced: IMAX Enhanced provides the theater experience to your living room. It combines the top consumer goods and streaming platforms with digitally remastered 4K HDR content and DTS audio technology. Designed for those seeking a more luxurious, at-home experience.

You may also like to read LG 43UQ9000PUD and Caixun C32 Smart LED TV Review

My Honest Hisense 55U7G Smart TV Review

I ultimately decided on the 65″ U7G after much deliberation and study. I couldn’t decide between the U6G, U7G, U8G, H9G, C1, QN90A, and X80J. First and foremost, the C1 OLED and QN90A are fantastic televisions that cost around $1000 more than the U7G, but they are NOT $1000 “better,” in my opinion. I’m a Samsung man who progressed from a DLP (my first 1080p tv) to an LCD (which still works excellent after 11 years!) to a Black Friday special 6000 series 4k tv. Yes, I’ve been a Samsung brand fan for almost 15 years, but I violated convention by purchasing a Hisense. But why?!

I always advise, “Buy the television that appeals to YOUR EYES!” Why overpay if it isn’t perceptibly better or worth high end costs to your eyes and tv usage? To my opinion, the U7G gives around 97% of the picture quality that the flagship QN90A does at half the price. Samsung, I apologize! The upgrade from a Samsung 6000 series to the Hisense 55U7G was SURPRISING! It was like going from a CRT television to my first 1080p television. I’m not kidding! That was not at all what I expected.

I started the TV hunt with an eye on obtaining an OLED since I’ve been infatuated with those stunning black levels for over a decade, but the pricing were too expensive. The dark depths and color saturation on the C1, A1, and Vizio OLEDs are just stunning, but I can’t get over how shiny they are. I’ve always thought that the glossy panels of plasma and OLED televisions are part of the enchantment of their visual clarity, but it’s a double-edged sword since I despise the reflections, which are sometimes as awful as on old CRT televisions. Furthermore, according to my study, OLEDs will have a shorter lifetime than LEDs (remember, my 11-year-old Samsung LCD is still going strong!). So I couldn’t rationalize spending twice as much for reflections, a shorter lifetime, much reduced HDR brightness, and the possibility of burn-in.

Edge-lit vs. full array This is HUGE to me, and I believe it is sometimes missed or overshadowed by the OLED versus LED discussion. Simply simply, complete array backlighting outperforms edge-lit illumination. Edge-lit just cannot provide color saturation and HDR pop. That, in my opinion, is more essential than the 60hz versus 120hz discussion. Full array just looks better, and Vizio has understood this from the release of their first full array lcds in 2008/2009. For a decade, Samsung and the other major corporations dragged their feet on it. Even today, the big three (Samsung, LG, and Sony) employ edge lighting on the majority of their lower-tier tvs under $1000, which is a poor marketing move given that Hisense, TCL, and Vizio offer excellent full-array tvs for much less.

I picked the Hisense 55U7G smart TV above the other affordable brands due of its future-proofing with HDMI 2.1 connections, VRR, and high peak brightness for HDR. I would have chosen last year’s H9G, but for next-gen gaming, I needed the piece of mind that a TV capable of displaying 4k material at 120hz could provide.

The one exception is that there is blooming on a black/dark or mainly dark screen with light patches (think of a black title screen or a dark horror movie scenario following a figure wandering through a dark home) since the backlight is so strong and the algorithm struggles with local dimming. I only notice this flowering in around 3% to 5% of the things I view (movies, shows, live tv, video games, sports). Do the QN90A and C1 have less blooming and/or better algorithms or dimming zones? They absolutely do! Is it worth $1000 extra of my money to not have flowering in 5% of what I watch!? NO WAY! Because it outperforms the competition 95% of the time and, in my opinion, is on par with the flagship $2000 televisions. It also smashes everything under $1000 from Samsung, Sony, or LG.

The U7G was shown with a Sony X80J at Best Buy. They had the Sony set to maximum brightness and contrast (dynamic mode) and completely damaged the U7G by running it in dark mode with the ugliest and most incorrect unsaturated color settings I’ve ever seen, truly it looked like it was in sepia mode haha.

I’m sorry for the length of this review, but I hope it is useful! If you’re like me and obsess about TV stats and comparisons, give the Hisense 55U7G a look since, in my opinion, it has the greatest image under $1000.

Product Binding


Product Brand


Product Manufacturer


Product Product Group

Home Entertainment

Product Size

65-Inch, 75-Inch

Product Style

U7G Series, U7G Series plus Sound Bar


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